You’ve worked hard to get your customers to your website and now you’re banking on a seamless customer journey to finalize the sale, does it go through?
Making sure your e-commerce is optimized to make it easier for your customers to shop and pay online is key to avoiding drop-offs or worse, losing out to your competitor. We’ve gathered a few tips on how you can make sure you’re making customer experience a priority.
Simplify your checkout page
Did you know that about 30% of people will abandon the checkout page if the process is too long or complicated? That’s almost a third of your sales. Try and keep the process to one page with only the most important information to collect to make it appealing and easier for your customer.
Allow your customers to shop with or without an account
Making your customers register for an account before paying is appealing as it creates much-needed customer profiles for your marketing effectiveness. However, it’s also a conversion killer, with 35% of people saying they would abandon the payment page if forced to do so. Instead, provide the option of guest checkout, and you can always prompt the user to register their account after payment.
Give your customers the freedom to pay how they want
At the end of the day, money is money, regardless of whether it arrives via card, bank, or mobile money. By letting your customers decide how they’ll pay you give them confidence to buy more and become loyal as you provide flexibility and convenience in shopping.
Get the right payment service provider to work with
With FinPay, your customers can pay using all major payment modes such as Visa, Mastercard, Amex, mPesa, and much more. Contact us today and we’ll take you through our quick and easy setup for your web shop today.